The keyword suggestion feature enables you to zoom in on the proper keywords for your Web site. To do so, simply type a suggested keyword into the featured Overture’s Search Term Suggestion tool. The tool will then return a list of related words and phrases that Overture users have searched for within the last month. That way, you can review the returned list and the popularity of each of the suggested keywords, and — based on that — decide which keywords to optimize your site for. When optimizing a Web site for the Internet's search engines it is crucial to determine the most likely keywords and phrases used to search for the site, and subsequently put the site in the most opportune position to score high in search engine matches for those words and phrases.